You may think you understand what is going on, but you do not! By the time you finish reading this post, you will understand why we say competitors to Caribbean retailers have an Invisible Commerce Army.

In the heart of the Caribbean, a silent battle rages on—a battle that many local retailers are struggling to win. The adversaries? International e-commerce giants with an army of digital tools, extensive logistics networks, and sophisticated marketing strategies that dwarf the efforts of many local businesses. This invisible commerce army operates behind screens and across borders, creating an environment where local retailers must innovate or risk obsolescence.


The Rise of International E-Commerce Giants

Founded in Saint Lucia on November 21, 2016, Cibigi has been at the forefront of researching and addressing the challenges faced by local businesses in the Caribbean. Our mission is to make shopping easy, convenient, and rewarding for consumers by developing robust Internet retail infrastructure technology. Through our research, we have discovered that international electronic commerce companies have a significant edge due to their advanced systems, infrastructure, and technologies. Platforms like Amazon, eBay, AliExpress, Shein, and many more international e-commerce competitors being built every day have made their offerings highly accessible and attractive to Saint Lucian consumers, and by extension, to the wider Caribbean market.

These international retail behemoths possess a massive digital and physical marketing army. This army includes hundreds of thousands of internet marketers, affiliate marketers, vloggers, bloggers, logistics agencies, shipping agencies, influencers, and television advertising—far outstripping the capabilities of most local businesses.


The Competitive Disadvantage

Local Caribbean retailers face several challenges when competing with these international giants. It’s not just about having a website or a social media presence anymore. The international players have invested heavily in creating seamless, efficient, and highly appealing shopping experiences. They offer a wide range of products, competitive pricing, fast shipping, and excellent customer service. Their sophisticated data analytics allow them to understand consumer behavior deeply and tailor their offerings accordingly.

From our seven-plus years of extensive research and deep understanding, Cibigi has learned that it takes more than just social media marketing or a website for any local business to be competitive in this information age. This realization has driven us to develop a revolutionary Internet retail infrastructure to empower micro, small, and medium businesses to compete effectively and thrive.


The Growth of Internet Usage in the Caribbean

The Caribbean has seen impressive growth in internet usage over the past few years. Internet penetration has increased dramatically, growing by a factor of 30. Today, over 89% of Caribbean people use the Internet every day, which translates to more than 39 million individuals. They use the Internet for a variety of activities, including shopping, learning, socializing, entertainment, and working. This high level of internet engagement presents both a challenge and an opportunity for local retailers. To tap into this vast and active online market, businesses must leverage advanced digital tools and strategies to remain competitive.


Cibigi’s Solution: Empowering Local Businesses

Cibigi is committed to leveling the playing field for Caribbean retailers. Our revolutionary internet retail infrastructure, known as Cibigi® Selling and Showcasing Technologies™, is designed to empower local businesses to compete effectively in the age of internet shopping.

Launched in March 2020, is a comprehensive online shopping platform that is part of this infrastructure. This platform makes it easy, convenient, and rewarding for people to search, find, buy, and receive items, products, foods, and services they are looking for. Here’s how Cibigi® Selling and Showcasing Technologies™ can transform your business:

1. Online Order Management

Businesses can start taking orders online at any time, ensuring they are always open for business. This capability allows retailers to capture sales around the clock, providing a significant advantage over traditional brick-and-mortar stores with limited hours.

2. Faster Delivery

Cibigi’s platform facilitates quicker delivery of purchases into customers’ hands. Our logistics partnerships and efficient order processing systems ensure that customers receive their orders promptly, enhancing customer satisfaction and loyalty.

3. 24/7 Showcase

Retailers can stay open 24/7 to showcase all items in their stores online. This round-the-clock visibility means that potential customers can browse and purchase items at their convenience, significantly increasing the likelihood of making a sale.

4. Modern Selling and Managing Tools

Cibigi provides businesses with modern selling and managing tools for retail operations. These tools include inventory management, sales tracking, customer relationship management (CRM), and marketing automation. Such tools streamline business processes and improve operational efficiency.

5. Rewards, Discounts, and Deals

Cibigi enables businesses to offer shoppers rewards, discounts, and deals, making shopping more attractive and engaging. These incentives can drive customer acquisition and retention, boosting overall sales.


The Future of Caribbean Retail

Cibigi’s mission goes beyond just providing technology solutions. We believe in improving cultures and advancing lives. By empowering local businesses with the tools they need to succeed in the digital age, we are fostering economic growth and resilience in the Caribbean region.

Our fully managed Internet Retail Infrastructure™ and Commerce Technology Company specializes in Internet retail infrastructure, commerce technology development, and business and consumer services. We focus on developing and providing individuals and businesses with the technology, infrastructure, support, and more they need for resilience and growth in this ever-changing age of commerce.


Why Cibigi?

At Cibigi, we believe in improving people’s opportunities and abilities for a more sustainable future. We achieve this by creating and providing technologies that improve cultures and advance lives. Our goal is to make shopping easy, convenient, and rewarding for people, by re-engineering the retail infrastructure in Saint Lucia and the Caribbean with revolutionary Selling and Showcasing Technologies™.

Our Mission:

  • To continue making it easier, more convenient, and rewarding for shoppers to easily search, find, buy, and receive what they are shopping for.
  • To re-engineer the retail infrastructure in the Caribbean, making businesses in the region more attractive and accessible.
  • To provide our clients with the technologies, services, infrastructure, and support to empower them to be more resilient in this ever-changing age of commerce.

What is Cibigi Services Company?

Cibigi Services is an eCommerce, Internet Retail Infrastructure, and Technology Development Company that focuses on making shopping easy, convenient, and rewarding for consumers. We empower individuals and businesses by making the items, products, foods, and services they offer more accessible and attractive, driving growth in numerous ways.

Why Do You Need Cibigi Services for Your Business?

In today’s digital age, over 79% of people use the internet every day to shop online, browse, connect with friends, and conduct business. This presents an incredible opportunity for your business to get seen online, generate more awareness, and drive more sales. In addition to helping generate awareness and facilitating easy online sales, Cibigi offers numerous technologies and infrastructures to grow your business using the internet.

Cibigi ®️ makes the items, products, foods, and services your business offers more accessible and attractive to people using the internet every day.

Cibigi® Customer Support

Our support team is always ready to assist you or your business with any needs. We communicate with your business in whatever way works best for you or your team. Cibigi makes it very easy to take your business online or start a new business online properly. If you need help with anything, you can reach us at:

Phone: +1 758-518-8065
Email: [email protected]
Website: Cibigi Commerce

Support Hours: 24/7 365 every day
Office Hours: 9:00 AM–5:00 PM Monday to Friday
Address: Mongiraud St, Castries, Saint Lucia


To Conclude

The invisible commerce army that Caribbean retailers are up against is formidable, but not invincible. Local businesses can compete and thrive with the right tools, strategies, and support. Cibigi is dedicated to providing the necessary infrastructure and technologies to empower Caribbean retailers to succeed in this digital age. Together, we can transform the retail landscape in the Caribbean and create a more sustainable and prosperous future for all.


  1. Internal Cibigi Research and Reports
  2. Cibigi. 7+ Years of Experience Cibigi Services Reviews